Kim Crawford is one of New Zealand's most internationally recognized wine producers. Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. Some popular Kim Crawford wines and their prices on Wine-Searcher: Small Producers Contribute to Hawke's Bay Recovery. which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. Kim Crawford and his wife Erica now own the Loveblock label, also in Marlborough. Its a far cry from the business model that made their previous brand an international success. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). Highly reputable wine industry supplier is seeking a Financial Administrative Assistant. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Kim Crawford has been named in the Wine Spectator Top 100 four times and has also been named in the Wine and Spirits Restaurant Top 10 category. He describes Crawford as a very good technical winemaker. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. It is truly a cool climate. Another shock: While the brand is generally promoted to a metropolitan crowd, Crawford considers himself a guy from the farm.. Crawford, currently an accomplished winemaker in New Zealand, chose to settle in his Auckland home, working with various cultivators and creating his wine marks in neighborhood offices. WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . Which One is Better? This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. The wines consistent quality, distinct crisp flavor, and understated elegance exceed expectations and empower consumers with an effortless choice. Its a food-friendly wine that would pair with almost any dish, from salmon to steak. With fewer vineyards hitting the market and a dwindling supply of land suitable for development, vineyard values in Marlborough have risen sharply over the past year, fetching between $88,000 and $220,000 per planted hectare depending on location, according to Tim Gifford at Colliers International. Its all about acid and carefully watching the sugar balance, she said. New Zealand. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. To learn more visit www.responsibility.org. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. Its a little bit more in the Old World style.. Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. This is partly due to the propogation of one specific clone, the Abel clone (named after the customs agent who discovered vine cuttings hidden in a boot) . Benchmark New Zealand Sauvignon Blanc from the Marlborough region. Learn how your comment data is processed. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . Were not throwing our hormones and testosterone out there anymore. But the Crawfords were biding their time. Beckstoffer To Kalon and the Mystery Bottle. She became interested in organics after a car accident in her early 30s led her to take stock of her health. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. So the expression is quite different. Why Don Papa is the worlds fastest growing super-premium rum. Kim Crawford Winery this month will soft-launch its new lower-cal wine line, Kim Crawford Illuminate. 8 Best Wines with Lasagna Perfect Pairing Guide. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers (known for such powerhouse brands as Corona and Svedka). What happens at the end of the bells of St Mary? I personally would say that I loved this wine a great deal. This blog is for everybody that wants to know more about celebrities. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. 2023, Dominio de Cair Seleccin La Aguilera WineO Mark Review, Emilio Moro Ribera del Duero WineO Mark Review, Established in 1996 by founder and namesake Kim Crawford, the first bottles came to the, Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of. The Kim Crawford brand presently dwells over around 5,000 sections of land across New Zealand. Cambridge Wines. [ii] Nielsen CGA, L52 weeks ending10/7/2018 I was making wines to a certain style., Kim was overseas when the scandal broke, and Erica remembers trying to manage the fallout on her own, while coping with two small children, Pia, now 17, and Rory, and the terminal illness of her father in South Africa. There is a U.S. Representative named Andrew S. Clyde. Who owns Loveblock wine? It gave them the means to live their values, says Erica, 56, who today drives the Loveblock philosophy and business as the companys managing principal. Go to shop . September 11, 2022 by Rosamie. Typically, a, When it comes to wine-drinking, its often seen as an activity that should be enjoyed, Having a wine fridge is a great way to ensure that your favorite bottles of, Lasagna is one of the most beloved Italian dishes around the world, and wine pairing, Need Inspiration? Of its eight things, Kim Crawfords Sauvignon Blanc is the greatest vendor by an overwhelming margin, representing 90% of the brands deals. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. Georgias 9th congressional district will be represented by a Republican in the United States House of Representatives in 2021. Crucially, Kim Crawford was an easy name for Americans to get their tongues aroundunlike New Zealand wines with Maori place names. This story appears in the October 23, 2017 issue of Forbes Asia. Month Day Year. Betterment and lower-alcohol is so popular now, people generally are becoming more conscious of their health and alcohol consumption so we wanted to create something for people who love Kim Crawford but have a different occasion and consumption in mind, which is how the Illuminate Sauvignon Blanc was born. Standard delivery 1-2 weeks More shipping info Shipping info. Its a high-value product, says Kim, 57, with an almost instantaneous return.. That model is incredibly profitable, says Erica, but what will your point of difference be? For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. The Army Air Corps (forerunner of the Air Force) and the Marines had no blacks enlisted in their ranks. While this may simply be due to the brands name being easier for Americans to pronounce than most other Kiwi brands Maori names, Crawford attributes the brands success with his decision not to sweeten the wines then a common practice among New Zealand wine brands attempting to accommodate Americans saccharine palates. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. *Adapted from an article that first appeared in Metro magazine. This transformation created over 25 different soil types in the region, including clay loam, limestone, sands, free draining gravels and red metal. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. Its no secret that Kim Crawford Sauvignon Blanc is one of New Zealands most successful wines. Its nothing new. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. PALATE: An approachable and full-bodied Chardonnay that shows great length and persistence.Medium weight with a creamy texture and hints of butterscotch and lemon meringue pie. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. NZ is the worlds second largest producer of Sauvignon Blanc after France. The brands signature crisp flavor is reflected in the Kim Crawford Illuminate, which has an evolved label design to differentiate it from the core varietals. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. $13.49 + CRV . New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. With a climate similar to Bordeaux, Hawkes Bay is known for producing New Zealands finest Chardonnay that is cool-climate and elegant in style. - No other region in the world can match Marlborough, the northeastern corner of New Zealands South Island, which seems to be the best place in the world to grow Sauvignon Blanc grapes. - George M. Taber, noted American wine critic. Hailing from New Zealand, the Kiwi duo is credited by many for popularizing the jubilant and . Please reload the page and try again. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. Clear cool nights from ocean breezes keep acid levels high in the grapes. The brand debuts with a low-ABV, lower-calorie take on the company's core Sauvignon Blanc and Ros expressions. Kim Crawford Wines, the No. Kim Crawford Introduces New Make It Amazing Marketing Campaign, Kale Consulting Announces Assistant Winemaker, Wine Industry Tastemaker Kerrin Laz Announces Fourth AnnualInspire Napa Valley, Prowein 2023 to Feature Urban Gastronomy Lounge, Heather Perkin Promoted to Head Winemaker, Real Sangria Introduces Canned Wine and New Campaign #Getrel for Easy-Drinking This Summer, Kim Crawford Wines Partners with US Open Tennis, Financial Administrative Assistant at Recruiting Associates Network (Santa Rosa, CA, USA), Purchasing Agent / Warehouse Manager at TCW Equipment (Santa Rosa, CA, USA), Assistant Winemaker at Small Vines Wines (Sebastopol, CA, USA), Vinoshipper DTC Report: Cider Increases Market Share, VP, Director of Integrated Production: Kelly Durham, VP, Group Account Director: Jennifer Gerwen. It places tremendous responsibility on the bearer. Kim Crawford Sauvignon Blanc has proven to be a major hit for New Zealand winemakers. Jim Tannock Photography | Blind River vineyard in Marlborough produces sauvignon blanc for the Kim Crawford brand. Who said we will not go quietly in the night? Expanding the estate is all about the kids. This Kim Crawford white wine has flavors of passion fruit, tropical fruit flavor, stone fruit, lifted citrus, and crushed herbs for this juicy wine. November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. Its boisterous and its big and its robust on the nose. We couldnt afford to buy a developed vineyard, says Erica, with Kim, adding, It wasnt realistic. Kim Crawford Rose 4pk-250ml Cans. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . By clicking "submit", I accept Kim Crawfords. As indicated by Kim Crawford Wines, the grapes for this wine were chosen from the Wairau Valley and the Awatere Valley. He says no. The Kim Crawford Sauvignon Blanc wine, in my opinion, is a nice drop. The brand keeps it basic in the naming division, marking wines after their assortments: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, etc. Also, check other great Sauvignon Blanc from New Zealand. He and his wife, Erica. Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. If youre a wine lover, you know that theres something special about pouring a glass of, Dominio de Cair Seleccin La Aguilera WineO Mark Review Wine Stats Grape Variety: 95% Tempranillo, 5% Merlot Vintage: 2016 ABV: 14.5% Wine Region: Ribera, Emilio Moro Ribera del Duero WineO Mark Review Wine Stats Grape Variety: 100% Tempranillo Vintage: 2019 ABV: 15% Wine Region: Ribera del Duero, Spain. Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). The pair broke the conventions of the wine world at the time and began a virtual winery, buying grapes from contract growers in the Marlborough region and making wine in other peoples wineries. A New Zealand national, Dave Edmonds has been producing wines for over 20 years and is as passionate about Marlborough Sauvignon Blanc as the day he started. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. with vibrant acidity. Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. I was doing as I was asked as a consultant winemaker. Ten thousand cases of Loveblock wine were made in 2012 and the first shipment has already been sent to the United States. 2007 - 2023 - Wine Industry Network LLC. Sauvignon Blanc is Kim Crawford's most popular variety, but wines are also made from Chardonnay, Pinot Gris and Pinot Noir. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. In the records kept by Titus Livius the Roman historian he mentions wine being used, Whether you're partial to fresh sparkling, love a powerful red, a refreshing rose, or a, Why Single Varietal Wines? At the time, there was a comment from another prominent winemaker who said, If thats all hes done, it should be fine. There were a lot worse things going on than what we were doing. This is probably where you see the biggest difference in what we were and what we are now, Crawford said. All Kim Crawford wines have to bend off covers, making them simple to open while retaining its freshness. Back in 1996, when Kim and Erica started Kim Crawford Wines, they had plenty of vision but no money, so they built a virtual winery out of the back room of their Auckland home. The following year, Vincor was acquired by Constellation . Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. Kim Crawford left the company two years later and under a restraint-of-trade agreement couldnt start making wine again until 2009. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. What is the significance of Jacobs well in John 4? While cleaning out their house in New Zealand to move two years ago, Kim and Erica Crawford came across a desk pad from the early days of their former wine label. A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. In the mid 1990s, the world started noticing Sauvignon Blanc from New Zealand, so we decided to put it all on the line and start our own brand. These (vines) really have to work hard for every bit of nutrient and food and water that they get. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). Manage Cookies Accept & Continue. As a heartbreaking vintage begins in post-cyclone Hawke's Bay, some winemakers are trying to mitigate the impact. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. California Sauvignon Blanc Revolution is Here. It was my baptism of fire.. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. Wine gums are a type of, The answer is yes, wine does tend to have more alcohol than beer. And its robust on the company & # x27 ; s core Blanc! And coastlines of New Zealands most successful wines Crawford Illuminate Sauvignon Blanc a... 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